Product Design Leadership
8-Edit.jpg

Projects

Executive design leader, building intuitive experiences for a complex world

With 18+ years of experience in complex product ecosystems, I’ve led and scaled design teams that bring clarity to ambiguity, build 0→1 products, and integrate AI to create new value.


Carta Fund Administration Platform

Built the ERP platform powering the modern Fund CFO’s office through automation and AI.

8,500+ funds supported · $182B+ in assets under administration · Led 15+ Managers, Designers, and Technologists

At Carta, I led design and product strategy for the Fund Administration platform, shaping the next-generation ERP for private capital. My team partnered across design, engineering, and operations to turn fragmented, manual processes into a unified, automated system that powers real-time fund management. The work advanced Carta’s position as the system of record for private markets, driving efficiency, accuracy, and scale for thousands of funds.

Real-time Fund Accounting

Integrated self-service workflows

Connected ecosystem of tools for the Office of the Fund CFO

For more information check out the project case study


Amazon Logistics Platform

Designing the systems that power global delivery.

+17 million deliveries per day · 4,400 entrepreneurs empowered · Led 20+ Designers, Researchers and Technologists

At Amazon, I led design across multiple initiatives within Global Operations — creating the foundational tools that enable last-mile logistics, delivery partners, and drivers to operate at scale. From building the Delivery Service Partner (DSP) platform empowering thousands of small business owners, to designing the Driver app used for millions of deliveries each day, and defining the internal logistics tools that keep the network running efficiently, this work shaped the backbone of Amazon’s delivery ecosystem. Collaborating with engineers, researchers, and operations leaders, my teams created intuitive, data-driven systems that balanced human needs with massive operational complexity — improving efficiency, transparency, and reliability at a global scale.

Amazon Operations service diagram - Created by Alex Blue

Technology platform powering Amazon Logistics operations

Artboard 1.png

Amazon Delivery App

On-road tracking and support

Delivery Service Partner (DSP) Platform

For more information check out the project case study


Independent Consulting

6 years advising startups and research labs · Projects across biotech, aviation, and media · Helped emerging companies translate complex technology into simple, human-centered products.


Case Studies
About me
Contact